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What
Is Variable Data Printing? |
Variable Data Printing
or VDP (also known as Variable
Information Printing, or VIP) is a form
of on-demand printing in which elements
such as text, graphics and images may be
changed from one printed piece to the next
without stopping or slowing down the press,
using information from a database or external
file. For example, a set of personalized
letters, each with the same basic layout,
can be printed with a different name and
address on each letter. Variable
Data Printing is mainly used for
direct marketing, customer relationship
management and advertising.
The
technique is a direct outgrowth of digital
printing, which harnesses computer databases
and digital presses to create high-quality,
full color documents, with a look and feel
comparable to conventional offset printing.
Variable Data Printing
enables the mass customization of documents
via digital print technology, as opposed
to the 'mass-production' of a single document
using offset lithography. Instead of producing
10,000 copies of a single document, delivering
a single message to 10,000 customers, variable
data printing could print 10,000 unique
documents with customized messages for each
customer. |
From
Wikipedia, the free encyclopedia |
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Make
Your Direct Marketing Personal |
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Refine
your marketing efforts
with Personalized URLs. |
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By
integrating variable data printing
with a personalized URL (PURL), BAM!
Direct helps clients utilize web-based
marketing tools with embedded strategy to create
direct marketing more powerful, more response-driven
than ever possible.
BAM!
Direct takes personalized direct mail
not just to the next, but to the highest level
of response. Using database driven technology, not only
is each direct marketing piece customized with variable
text and graphics, but with a personalized website
(PURL) as well.
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Measure
User Experiences With Simple Database Technologies |
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Imagine
being able to refine marketing efforts, change core
offerings and adjust marketing messages to appeal to
your highly targeted list of potential customers. How
powerful would that ability be to your company? Response
trends confirm that the more personalized and relevant
a communication piece is, the greater the response.
And clearly, prospects visit websites more frequently
to gain greater depth of information, for a credibility
check, and to respond to an offer.
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PURLs
Add Significant Thrust to One-to-One Marketing |
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One-to-One
Personalized
Marketing. |
By
driving responders to a completely personalized
landing page (PURL), BAM! Direct helps
clients measure response immediately. PURLs
take the guess work out of effectiveness and
put the power of marketing metrics into your hands.
Metrics that have meaning to your company and can translate
into other marketing efforts that drive profitability.
With
the saturation of Internet based usage, it’s increasingly
difficult for companies to use web-based direct
response marketing to reach intended targets
because the volume of “noise” on the Web.
Many companies simply rely on the number of increased
page views from their web stats to capture effectiveness,
and as many discovered, page view counts are hardly
an effective metric.
Let
BAM! Direct Integrate Personalized
URLs into Your Campaigns for Maximized Response:
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Personalized
URLs integrate with personalized direct
marketing efforts and immediately track response
rates. |
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Personalized
URLs are a personalized approach to up
selling and enhance user experience. |
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Personalized
URLs are fully customized based on user
preferences and offer relevance. |
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Personalized
URLs include real time response metrics
that can be monitored, tracked and analyzed for
future initiatives. |
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Personalized
URLs make it easy to evaluate which offers
to which consumers represents the best ROI to your
company. |
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Contact
us today to discuss how to integrate personalized
URLS into your companies initiatives. |
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Targeted
Cross-Media Marketing:
Test it, Measure it. Know what works.
Strategically integrate your direct marketing channels:
Direct Mail, Email, PURLs, QR Codes, SMS, SEO Organic-Search Websites |
© 1999
BAM! Direct, Inc. All rights reserved.
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