|
|
 What
Is Direct Mail Marketing? |
|
Direct marketing
is a sub-discipline of marketing focused
on driving purchases that can be attributed
to a specific "call-to-action".
Direct marketing is distinguished
from other marketing efforts by its emphasis
on trackable, measurable results (known
as "response" in the industry)
regardless of medium.
Direct
marketers use a variety of media
including catalogs, postcards, statement
inserts, card packs, magazines and other
mail. Direct marketers
also use media such as door hangers, package
inserts, magazines, newspapers, radio, television,
email, internet banner ads, pay-per-click
ads, billboards, transit ads, etc. If the
ad in the medium asks the prospect to take
a specific action--call an 800 number, visit
a website, return a response card, place
an order, complete a survey, etc.--then
the effort is considered to be direct
marketing. |
| From
Wikipedia, the free encyclopedia |
|
More
Direct Mail Marketing Links ...
What's The Advantage of Direct Mail Marketing?
[ Entrepreneur.com ]
|
|
|
|
|
|
| |
| Targeted
Direct Mail Campaigns Yield Results |
| |
 |
|
Reach
highly targeted
potential customers with
Direct Mail campaigns. |
|
One
of the most powerful tools in marketing is direct
mail. Direct mail gives companies
the ability to be dynamic in reaching highly targeted
potential customers. While some have argued that direct
mail generally averages a 1% - 5% response rate –
the question really is – can you identify highly
qualified prospects for your campaign and deliver ROI.
Direct
mail, done right, can.
Direct
mail is an integral component to any targeted
marketing program, and is here to stay. Email marketing,
or using broadcast media to drive traffic to a website,
simply cannot subsist without direct mail
as a key component. Integrating multiple channels, including
direct mail, is what delivers marketing
thrust.
| |
| Intelligent
Technology with Strategic Purpose |
| |
BAM!
Direct creates strategic, highly targeted
direct mail campaigns utilizing database technologies
that blow the doors off traditional campaigns of prior
years. BAM! Direct resides on the cusp
of current technologies that can be applied to solid
direct mail strategies to deliver increased
qualified response.
| |
| Your
Business Goals are the Driver |
| |
| |
 |
| |
Reach
your business goals with a strategic
marketing campaign. |
With
your business goals guiding us, we develop measurable
direct mail efforts to ensure campaign success.
The metrics behind the direct mail campaign
are equally as important as the pieces developed for
the campaign. It’s simply not enough to send attractive
communications if it doesn’t translate into sales
opportunities for your company. BAM! Direct
focuses on direct mail campaigns that
generate real results. The kind of results that are
visible on a balance sheet.
BAM! Direct can craft a Direct
Mail campaign for your
company with this is mind:
| |
 |
Strategic
– integrated with overall business and marketing
objectives. |
| |
|
Creative
– that is relevant, compelling, well written
and designed. |
| |
|
Targeted
– reaching those prospects with the greatest
propensity to respond. |
| |
|
Measured
Results – crafted to drive response
and measurable results. |
| |
|
Budget
– planned to maximize the effectiveness of
every dollar you put into your initiative. |
- top - |
| |
| Contact
us today to discuss how a strategically driven
direct mail campaign can earn your
business more business. |
|
|
|
