BAM! Direct, Inc. A Direct Marketing Agency
 
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what is web-to-printWhat Is A Personalized URL?

Personalized URL Marketing Provides Powerful On-line Response Channel for Direct Mail. Most direct mail campaigns neglect the large percentage of recipients who prefer to respond on-line. Sending them to a same-to-all corporate web site just isn’t good enough for today's web-savvy audience. Personalized URL Marketing engages these highly valuable prospects with their own VIP landing pages.

A Personalized URL is a web address that incorporates the recipient’s name. For example:
www.ChristopherColumbus.MyNewWorld.com

Personalized URL Marketing is the technique of adding such a web address as one of the response channels on a direct mail piece and following it up with highly targeted VIP landing pages. When Christopher visits his personal landing pages, he finds exactly the information he expects based on the direct mail piece. He stays engaged and interested longer. He is more likely to buy.

MindFireInc’s flagship product LookWho'Clicking® is the premier technology for Personalized URL Marketing. LookWho'Clicking® helps automate the creation and management of a personalized URL for every direct mail recipient, and dynamic VIP landing pages. The activity of each respondent is tracked and reported.

Leads are automatically sent to the sales team for immediate follow-up.

From Our Partner MINDFIRE
 
Cross Media Marketing Real Time Facts And Figures
Make your direct marketing personal with PURLS.  
ROI dashboard will let
you asses your cross-media
marketing campaign.
 

In today's world, it takes brilliant strategy as well as creative thinking to stand out in a super competitive marketplace. One way to incorporate both of these elements is via the use of real-time data tracking dashboards.

With real-time tracking dashboards, information comes at you with the speed of light so you can stay a head of the game, as well as the competition. What's more, BAM! Direct can help you get started, taking the time to answer questions regarding marketing dashboard applications and use.

 
Measure User Experiences With Simple Database Technologies

When implemented with several key marketing devices, the BAM! Direct response dashboard will allow you to:

  Obtain reports, charts and graphs that assist you in making important strategic decisions
  Integrate data from several different response sources for easier retrieval and assessment
  Get insight into customer experiences allowing you to understand what your core demographic base needs are
  Gather real time facts and figures so you can adapt to your clients changing needs quickly and efficiently
  Access an operational response dashboard for both executive and departmental use for comprehensive deployments
  Enable to analyze data from a direct mail campaign, which keeps you in step with your customer base
 
 
Monitoring And Tracking Personalized Cross Media Campaigns
  Meet your business goals with personalized one-to-one marketing.
  Real-time dashboards--
analyze cross campaign
performance.

BAM! Direct interface also includes an ROI dashboard which gives you priceless information regarding the performance of your marketing campaigns.

Monitoring and tracking information has never been simpler and it literally does pay to invest in a response dashboard that can satisfy your growing business needs.

The difference between a company that fails and one that succeeds is the willingness to do what it takes to move ahead of the pack. By investing in real-time tracking dashboards that gives you the ability to analyze data from a direct mail campaign, you can do just that.

What's more, an ROI dashboard will let you Assess your progress, increasing chances of marketing success. When it comes to state of the art, no hassle, database management, a BAM! Direct response dashboard fits the bill and will become a perfect accompaniment to your marketing arsenal.

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Contact us today to discuss how to advantages of our cross media marketing campaign ROI dashboard.
 
web-to-print solutions | direct mail campaigns | personalized urls | ROI real time campaign dashboards | cross media marketing
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3651 Peachtree Parkway, Suite E-211 | Suwanee, GA 30024
phone : 678.947.1943 | fax : 678.947.3562

 
TARGETED CROSS MEDIA MARKETING READING [PDF]   ON THE WEB
Cross Media Marketing Tools   YAHOO Local
How Effective Are Personalized URLs for Targeted Marketing Campaigns   All Advertising Agencies
Increase Response Rates of Personalized Cross Media Marketing Campaigns   Direct Marketing Assoc.
Multi-Channel Marketing Utilizes Personal URLs for Conversion   Super Pages
Why Personalized URL Cross Media Marketing Can Increase Your Response Rate    

Targeted Cross-Media Marketing:
Test it, Measure it. Know what works.

Strategically integrate your direct marketing channels:
Direct Mail, Email, PURLs, QR Codes, SMS, SEO Organic-Search Websites

© 1999 BAM! Direct, Inc. All rights reserved.
DMA Member. The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.